Sign Up Cool Clubs Golf Newsletter
View Cool Clubs Newsletter Archive

Newsletter Archive: Fall 2009

Newsletter Archive: Fall 2009

Your Company

In This Issue:

- The Timms Report
- Buildshop News
- Equipment Corner

Client Profile

Name: Red Conger
Handicap: 34

Most recent visit to Cool Clubs: August 2009

What has been your experience with Cool Clubs?

It has been awesome. I was worried, being a high handicapper, that I would be intimidated or uncomfortable. When I first arrived, I was a little nervous but I was amazed once we got started I told my fitter, "you know, you make this fun." I had a great time and a great experience. It was really educational to see all the different things they can measure and tell you about. As soon as I could, I brought my significant other in to get her a set of clubs.


Where have you seen improvement?

The biggest thing for me is on many more shots including my putting I address the ball with much more confidence because I know why I am doing what I am doing. I'm keeping much closer track of how far the ball goes. And I find myself making arrangements to sneak in a round and I never would have done that before.


Would you recommend Cool Clubs to your fellow golfers?

I already have. I immediately recommended them to my significant other and also to several business associates who have commented on how much my game has improved.

Greetings

Fall is in full gear at Cool Clubs.

From a new facility at the Hank Haney Golf Ranch in Lewisville, Texas, to testing of the latest equipment at our headquarters and even some advancements in our Custom Buildshop - at Cool Clubs, we're more prepared than ever to help you play better golf.

See you soon,

Cool Clubs

The Timms Report

Cool Clubs CEO, Mark Timms, discusses Cool Clubs recent expansion to the Hank Haney Golf Ranch.

What's new at Cool Clubs?

We recently opened a new facility in Lewisville, Texas on site at the Hank Haney Golf Ranch at Vista Ridge.

How has the new facility been received by the Lone Star State?

It has done very well to start with. The new bay has all the advancements in club fitting that we have here at the headquarters including several thousands of club demos and configurations as well as experienced fitters. So clients are getting the full benefits of what we offer.

What kind of experience can golfers expect from the new site?

At the Ranch, we have an indoor and outdoor bay so that equipment can be tested under a variety of conditions. We also incorporated the Trackman Launch Monitor technology as well as our computer software program. Golfers can get fit for woods, irons, hybrids and custom wedges at the Hank Haney Golf Ranch location.

Buildshop News

Cool Club's Custom Buildshop recently added a deeper level of precision to its club-making process.

Having already acquired a positive reputation among touring professionals, Cool Clubs is now utilizing the Pure Specs Shaft Alignment System for locating the most stable plane on the golf shaft. And while that may seem like a lot of technical jargon, what it translates into for most golfers is an enhanced level of feel from take-away to finish.

"The Shaft Alignment System puts the golf shaft in its most stable plane, which is equal to the best playing position of the golf club," says Jerry Hoefling, Master Club Builder at Cool Clubs. "Using the machine during the club building process will help to increase on-center hits and also help ensure tighter golf shot dispersion."

Hoefling says an upside to employing the machine, which is produced by SST Golf, is that it repeatedly orients the shaft in its most optimal position for every golfer, every time. "Translating that on the course could mean more fairways and greens hit, better precision and possible distance gains as well," Hoefling says.

In addition, the Pure Specs Shaft Alignment System also measures the torque of the golf shaft. What most golfers don't realize is that a club's torque, or resistance to twisting, is the shaft action most associated with how a club feels throughout a swing.

"Usually for a stronger player you are looking for something with less torque and for someone with a little slower swing speed, we might want something with a higher torque," Hoefling says. "If, for example, someone had a high swing speed and had clubs with too much torque, it might feel too whippy to them. With this machine we are able to get actual torque readings of the golf shafts. It’s more or less an aspect of feel based on numbers."

Equipment Corner

This fall marks the release of several top-of-the-line products from the major golf manufacturers. If not already in stock, these products will be available at Cool Clubs upon their release.


  • Callaway Tour Authentic FT9 Driver - The Callaway Tour Authentic FT9 Driver features a hyperbolic face that increases ball speed and OptiFit Weighting Technology that allows players the choice between two different centers of gravity. $399.
  • Cobra Zero Limits Driver - Harnessing adjustable flight technology, the Cobra Zero Limits Driver gives golfers the option of an open, neutral or closed face allowing for increased consistency through customization. $349.
  • Callaway FT-IZ Driver - Pending its availability in February of 2010, the Callaway FT-IZ Driver will feature the company's signature hyperbolic face with a new polar weighting system. The polar weight distribution maximizes the FT-IZ's center of gravity producing a straighter path through impact. $399.
  • Callaway's Diablo Edge Tour Fairway Woods - Callaway's Diablo Edge Tour Fairway Woods combine a high moment of inertia with a deep center of gravity for optimal trajectory off the deck. A new VFT face design also makes these woods hotter and ideal for aggressive approach shots. $199.
  • Diablo Edge Tour Hybrids - A sibling in Callaway's New Diablo Edge line, the Diablo Edge Tour Hybrids have the ability to generate higher ball speeds off the hybrid's entire face. The hybrid's dynamic sole design also reduces any degree of interference at impact. $159
  • Exotics XCG-3 Fairway Woods -- New in 2010, the Exotics XCG-3 Fairway Woods feature advanced tungsten technology that helps to achieve greater distance and precision than its predecessors. Also on the 2010 roster from Tour Edge, the Exotics CB3 Tour Fairway Woods succeed the CB2, and are most notably improved through a hyper-steel body and a beta ti face. $299, each.
  • Mizuno's MX 300 Irons - One of the most forgiving irons on the market, Mizuno's MX 300 Irons model the company's Grain Flow Forging material and encompass an enlarged sweet spot that maximizes off-center hits. The iron's modified U-grooves also conform to the new industry regulations. $799.
  • Taylormade XFT Wedges - Further emphasizing the importance of a customized fit, the Taylormade XFT Wedges (from 50 to 64 degrees) allow pros and amateurs alike to change out the wedge's precision-milled grooves as often as they please. $129, wedges. $40, inserts.
  • Scotty Cameron's California Series - Characterized by a new "honey-dipped" finish, the four styles that make up Scotty Cameron's California Series embody a classic aesthetic coupled with new age technology. Ranging from a classic blade in the Coronado model to the subtly curved Sonoma mallet, each of the four putters in the line up feature dual weighting screws on the bottom of the putter and a step-less shaft design. $299.
  • Taylormade's Penta TP - With a release date in 2010, Taylormade's Penta TP golf ball features five layers, each designed to cater to a different type of club. When examined as a whole, the Penta TP's most notable traits include maximizing control without sacrificing distance off the tee or workability from the fairway. $46/dozen.

If you have any questions about the new products or you are interested in having something built to your recommended specs, don't hesitate to call Cool Clubs Headquarters at 888-284-9292. We will be happy to chat with you about the new equipment and whether or not it would be right for your unique swing dynamics.


Newsletter Archive: Fall 2009
Make A Reservation Now