With all the different choices and brands of golf balls, and with an array of colors and features available, finding the right golf ball for your game can be like finding a needle in, well, a stack of needles. But if you’re looking for a great feeling and solid performing golf ball and you have a slower swing speed than the players you see bomb it down the fairway on the PGA TOUR, then the Callaway Supersoft Max might just be the one for you.

Here at Cool Clubs, each day we are driven by the passion to help others Play Better GolfSM and we apply that passion through industry leading tools, knowledge and expertise. We’re extremely proud of how we approach fitting and building clubs specifically to our customers’ unique swings and even more proud when we see data proving our process and leading to lower scores.

Titleist announced the launch of their new driver alternatives – the TSi1 and TSi4, both of which feature the same tech as the TSi2 and TSi3 models including the ATI face and all-titanium construction. The new models, however, aim to reach a segment of golfers often overlooked by manufacturers – the low-to-moderate swing speed players.

At Cool Clubs, we work with high handicaps, low handicaps, scratch players, hackers, juniors, TOUR professionals and everyone in between. And while the skill level of our customers varies wildly, there’s a common theme between just about everyone that walks through our doors – they have a favorite club in their bag, and they have a club they tend to leave in their bag.

Firmly within the game-improvement segment, but still flashy enough to warrant attention are the SIM2 Max and SIM2 Max OS irons from TaylorMade – both now available at a Cool Clubs location near you. Let’s dive right into some of the notable takeaways from the new line.

The Apex clan is back again with an upgraded flagship and two brand-new iterations of its latest iron line – all of which feature Callaway’s proprietary Flash Face Cup technology. Geared to the mid-to-high handicapper with plenty of room for the scratch player, the new Apex line ends its two-year innovation quest with a nice upgrade and is certainly worth looking at the next time you’re getting fit at your nearest Cool Clubs location.

TaylorMade has focused on good-looking products for years now and the SIM2 does not disappoint with a nice contrast between the carbon fiber and white which looks really nice. The weight of the club feels amazing and provides a totally connected feel throughout the golf swing.

Callaway just released its new Epic driver line: Epic Speed, Epic Max and Epic Max LS which are now available for fittings at a Cool Clubs location near you. And keeping with a similar theme over the past few years, Callaway is begging to be noticed for one thing: speed.

Cool Clubs Master Fitters have had a few days to test the new PING G425 drivers. Here are a few takeaways from Scottsdale HQ after testing the new PING line in Cool Clubs fitting bays.

TaylorMade is back at it again with their new iteration of the ever-popular SIM – “Shape in Motion” – Driver line with the SIM2 now available for fittings at your nearest Cool Clubs location. TaylorMade claims to have completely rebuilt the driver from the ground up, and here we share some of the most noticeable changes from last year’s line as well as a few things they left alone.

PING’s new G425 driver line continues the brand’s efforts to produce stable and forgiving drivers, blending high MOI with shot-shaping features and the added bonus of keeping coveted ball speed on off-center hits. The three iterations of the G425 – G425 Max, G425 LST and G425 ST – each feature a pear-shaped, 8-1-1 titanium chassis and a thin forged T9S+ titanium face designed to broaden the sweet spot across a larger area.

The new Titleist TSi2 and TSi3 drivers are coming soon to a Cool Clubs location near you. Here’s what our Master Fitters have to say about the new line which has already found its way on the PGA TOUR.