Cool Clubs | First Take The forged, maraging steel face of the PING i525 irons have the sleek appearance of new clubs on the market and set a precedent on overall distance control and ball flight. PING deserves credit where credit is due for renovating a solid irons series and its innovations. The performance enhancements […]

Cool Clubs, the world’s custom clubfitting technology leader, has announced the creation of a new golf equipment testing metric called SpinLaunch℠. The new metric is a ratio between launch angle and spin rate and will be used to create unbiased reviews of new and existing golf clubs and provide neutral comparisons between otherwise incomparable products.

TaylorMade seemed to put a premium on overall beauty for the introduction of their new Stealth iron line – and they are very pleasing to the eye at address – but that doesn’t mean it won’t perform extremely well, especially in the forgiveness category.

Between the 223 and their new 225 model, Mizuno deserves a pat on the back for revamping what was already a solid irons series. Mizuno tends to get overshadowed thanks to the marketing and advertising budgets of some of the traditional powerhouses, but this year’s models once again prove Mizuno makes good looking and great feeling irons.

The new Rogue ST Drivers represent a breakthrough in driver performance. Callaway’s industry-leading innovations, including our Tungsten Speed Cartridge, Jailbreak Speed Frame, and an A.I. designed Flash Face are engineered for maximum speed with exceptional levels of forgiveness.

Cool Clubs, the world’s custom clubfitting technology leader, announced today their flagship and headquarters Scottsdale location will now utilize a brand-new, state-of-the-art putter-fitting studio during putter fittings. The new studio is double the size of the previous studio – 20 feet in length – and is mounted on actuators to simulate both left-to-right and right-to-left breaking putts.

Are we entering a new age of drivers? TaylorMade seems to think so with the introduction of their Stealth Driver and what they tout as a “20-year journey” towards carbon-face technology. In fact, TaylorMade is so confident in their budding new tech, they’ve gone so far as to change job titles to reflect the new age and even state they will never make another titanium-faced driver. That’s a big bet for TM. Let’s get into the nuts and bolts of the new age, see what makes the Stealth tick – according to TaylorMade – and identify if it will help you Play Better Golf.

Cool Clubs recently celebrated the grand opening of the Cool Clubs Fitting and Performance Center at SunRidge Canyon – the 24th fitting center worldwide. The state-of-the-art clubfitting laboratory located just outside Scottsdale in nearby Fountain Hills, Arizona features indoor/outdoor fitting bays, a world-class putter-fitting studio, independent robotic equipment testing and is packed with Cool Clubs industry-leading proprietary technology.

When you live, breathe, eat, sleep, drink and – of course – play golf, you’re bound to have a few collectables lying around the shop. At Cool Clubs HQ, CEO Mark Timms has spent the better part of three decades collecting all sorts of golf memorabilia and one-of-a-kind items, but today we’ll focus on the incredible putter collection donning the walls of the Scottsdale, Arizona location.

The dreaded question of clubfitting: is it your clubs? Or your golf swing?

When it comes to grabbing a coveted college athletic scholarship, young athletes and parents alike can be utterly overwhelmed by the process and the level of competition. Roughly two percent of high school athletes – one in 57 – go on to play at NCAA D1 colleges. And when the numbers are laid bare in front of nervous parents, the challenge can seem daunting and exhausting.

The new, highly anticipated iron line from PING is here and available for fittings at your nearest Cool Clubs location. The new PING i59 Forged irons are seemingly here to replace the iBlade and even possibly the Blueprint and have found their way into the bags of Viktor Hovland and other PING staffers since last March.