Cool Clubs | First Take From what we’re seeing here at Cool Clubs during initial testing, Callaway’s MAVRIK line provides slightly higher ball speeds than competitors. The biggest improvement Callaway made over last year is the impact sound – a big knock on last year’s FLASH – which has returned to a traditional sound as […]

Cool Clubs | First Take First impressions of the PXG GEN3 irons here at Cool Clubs suggest the new lines are very forgiving. Keeping in line with standard PXG claims, they feel soft on mis-hits, even softer on a center strikes. The irons felt very hot and jumped off the clubface at impact. Ball speed […]

Cool Clubs | First Take TaylorMade’s new SIM line looks good. What is SIM? Shape in Motion. The ‘chalk’ paint is something that will appeal to a lot of people, especially the matte crown and appears, at first glance, to look like a better M5/M6. The SIM looks smaller but still has a ‘big’ face. […]

Cool Clubs Summary In this Cool Clubs segment with Breaking Par we compare last year’s TaylorMade M6 to the new SIM MAX as well as Callaway’s Epic Flash Sub Zero to the new MAVRIK Sub Zero. Specs don’t lie. To keep things comparable, we used the same KBS shaft, same grip, same settings, same player […]

Cool Clubs | First Take The newest iron lines from Titleist present an entirely unique approach to engineering delivering a balance of power and performance expected from one of the world’s leading golf equipment manufacturers. Coming in three different models (T100, T200, T300), the T-Series irons from Titleist are designed with tighter dispersion in mind […]

Cool Clubs | First Take With Callaway offering 23 different bounce and loft options, they are truly competing for a bigger piece of the pie in the wedge market. The most important thing we can do as fitters is to make sure the loft AND bounce are correct for your short game. In your scoring […]

Golf Digest – one of the world’s leading golf publications – recently recognized two of our friends at Premier Fitness Systems (PFS) as among the Top-50 golf fitness trainers in the country. Co-founder of PFS Greg Mclean, and golf-performance specialist Andrew Hannon, were both named to the list. They are two of only six golf […]

Cool Clubs | First Take TaylorMade made a bold move within the premium golf equipment market with the launch of the P·790 Ti irons. Through cutting-edge engineering and use of high-performance materials, both of which tend to boost the price tag, the P·790 Ti irons represent one of the finest lines TaylorMade has ever produced. […]

Cool Clubs, the industry leader in custom golf club-fitting, has partnered with The Range located in Dublin, Ohio to offer tour caliber club-fitting to the Central Ohio market. The Range is Central Ohio’s premier golf training facility complete with 11 bays outfitted with Trackman and Foresight technology, a 1,000 square foot putting green and a full bar.

When summer temperatures heat up here in Arizona, we enjoy spending the summer traveling to other states across the country. There are many local golf courses and country clubs where our larger metropolitan area storefronts may not be easily accessible. The Cool Clubs Mobile Tour Van is the perfect way for golfers of all levels to enjoy professional golf club fitting regardless of where they live.

The well-known golf forum, MyGolfSpy, has launched a series of articles entitled Women in the Golf Equipment Biz. These well-written stories highlight many of the women who every day demonstrate their professionalism, skills and contributions to the golf industry. In a recent story, two Cool Clubs club fitters, Sue O’Connor and Clare Cornelius, were featured in the same article!

This month Brandon Harris with PFS put together five foundational and fundamental exercises he believes all golfers should incorporate into their weekly routine. To be a better golfer, “rotation” is extremely important because it is a key component of the golf swing. Swing speed can increase through an improved “core” and more strength and flexibility in your mid- to upper body. In this new information-packed video, we bring you a step-by-step process for including these workouts in your weekly routine.