When it comes to grabbing a coveted college athletic scholarship, young athletes and parents alike can be utterly overwhelmed by the process and the level of competition. Roughly two percent of high school athletes – one in 57 – go on to play at NCAA D1 colleges. And when the numbers are laid bare in front of nervous parents, the challenge can seem daunting and exhausting.

The new, highly anticipated iron line from PING is here and available for fittings at your nearest Cool Clubs location. The new PING i59 Forged irons are seemingly here to replace the iBlade and even possibly the Blueprint and have found their way into the bags of Viktor Hovland and other PING staffers since last March.

The new – and extremely popular – Titleist T Series irons are here and available for fittings at your nearest Cool Clubs location. Titleist opted for the “if it ain’t broke, don’t fix it” mentality, making only subtle changes to the four iterations (T100/S, T200, T300), but that’s not to say the new line isn’t an upgrade from previous lines.

The new Del Monte 7 blade from TaylorMade is grabbing the attention from TOUR pros and amateurs alike, and for a good reason. TaylorMade seemed to want to address a relatively small segment of the putter market – those who prefer face-balanced blades.

Today marks the 14th anniversary of Cool Clubs opening its doors in Scottsdale, Arizona – the flagship location and headquarters of the world’s largest independent clubfitting company. A lot has changed over that time, especially in the golf industry. Back when Cool Clubs first opened its doors in 2007, a few of the top-selling drivers […]

Physics and the game of golf go hand in hand – certainly much more than other sports. Sure, understanding acceleration and apex angle could help you become a better basketball player, but with defensive players actively trying to stop you as you drive to the basket, it’s better not to think about your arm and hand as a machine and just try to make the layup.

We’ve all been there before. The rain that gave you and your foursome anxiety all morning clears up just before your noon tee time. You step up to the first tee and rip your drive into the middle of the fairway. Life is good. But upon inspection of your perfect tee shot, you quickly realize you’ve stumbled upon one of golf’s dreaded unforced errors – the mud ball.

With all the recent mind-blowing technology added to the latest putters on the market, it’s easy to overlook a relatively low-tech component of the flat stick that might be adding strokes to your score. No, we’re not talking about low-torque graphite shafts, specialized milled faces or weighted inserts – at least not in this post.

The Cool Clubs mobile van is firing up the engine and hitting the road this summer on its annual journey to help you Play Better Golf. The 2021 itinerary includes seven stops in four states over 60 days – a 4,200-mile quest to fit players to equipment perfectly suited for their swing.

When your company culture is based on an unwavering passion for the game of golf, it’s extremely important to have the right kind of people working together towards a common goal. In this segment, get to know Emily Gilbreth – Cool Clubs staffer and Symetra Tour cardholder – and her opinions on the game, the importance of playing the right equipment and a few tidbits of advice for aspiring junior golfers who want to take their game to the next level.

Cool Clubs, the world’s custom clubfitting technology leader, announced today they have upgraded their industry-leading putter fitting studio to include TrackMan technology. The new technology integration will lead to increased accuracy in each putter fitting through enhanced visual feedback, ball-tracing technology, aim-bias identification, launch direction identification and loft/lie angles identification and correction.

If you’re on the fence about making the switch to graphite shafts in your irons because you’re worried they will negatively affect your swing path or what your playing partners might say about your new sticks, here are a few things that might help you feel a little better.