Are we entering a new age of drivers? TaylorMade seems to think so with the introduction of their Stealth Driver and what they tout as a “20-year journey” towards carbon-face technology. In fact, TaylorMade is so confident in their budding new tech, they’ve gone so far as to change job titles to reflect the new age and even state they will never make another titanium-faced driver. That’s a big bet for TM. Let’s get into the nuts and bolts of the new age, see what makes the Stealth tick – according to TaylorMade – and identify if it will help you Play Better Golf.

Cool Clubs recently celebrated the grand opening of the Cool Clubs Fitting and Performance Center at SunRidge Canyon – the 24th fitting center worldwide. The state-of-the-art clubfitting laboratory located just outside Scottsdale in nearby Fountain Hills, Arizona features indoor/outdoor fitting bays, a world-class putter-fitting studio, independent robotic equipment testing and is packed with Cool Clubs industry-leading proprietary technology.

When you live, breathe, eat, sleep, drink and – of course – play golf, you’re bound to have a few collectables lying around the shop. At Cool Clubs HQ, CEO Mark Timms has spent the better part of three decades collecting all sorts of golf memorabilia and one-of-a-kind items, but today we’ll focus on the incredible putter collection donning the walls of the Scottsdale, Arizona location.

The dreaded question of clubfitting: is it your clubs? Or your golf swing?

When it comes to grabbing a coveted college athletic scholarship, young athletes and parents alike can be utterly overwhelmed by the process and the level of competition. Roughly two percent of high school athletes – one in 57 – go on to play at NCAA D1 colleges. And when the numbers are laid bare in front of nervous parents, the challenge can seem daunting and exhausting.

The new, highly anticipated iron line from PING is here and available for fittings at your nearest Cool Clubs location. The new PING i59 Forged irons are seemingly here to replace the iBlade and even possibly the Blueprint and have found their way into the bags of Viktor Hovland and other PING staffers since last March.

The new – and extremely popular – Titleist T Series irons are here and available for fittings at your nearest Cool Clubs location. Titleist opted for the “if it ain’t broke, don’t fix it” mentality, making only subtle changes to the four iterations (T100/S, T200, T300), but that’s not to say the new line isn’t an upgrade from previous lines.

The new Del Monte 7 blade from TaylorMade is grabbing the attention from TOUR pros and amateurs alike, and for a good reason. TaylorMade seemed to want to address a relatively small segment of the putter market – those who prefer face-balanced blades.

Today marks the 14th anniversary of Cool Clubs opening its doors in Scottsdale, Arizona – the flagship location and headquarters of the world’s largest independent clubfitting company. A lot has changed over that time, especially in the golf industry. Back when Cool Clubs first opened its doors in 2007, a few of the top-selling drivers […]

Physics and the game of golf go hand in hand – certainly much more than other sports. Sure, understanding acceleration and apex angle could help you become a better basketball player, but with defensive players actively trying to stop you as you drive to the basket, it’s better not to think about your arm and hand as a machine and just try to make the layup.

We’ve all been there before. The rain that gave you and your foursome anxiety all morning clears up just before your noon tee time. You step up to the first tee and rip your drive into the middle of the fairway. Life is good. But upon inspection of your perfect tee shot, you quickly realize you’ve stumbled upon one of golf’s dreaded unforced errors – the mud ball.

With all the recent mind-blowing technology added to the latest putters on the market, it’s easy to overlook a relatively low-tech component of the flat stick that might be adding strokes to your score. No, we’re not talking about low-torque graphite shafts, specialized milled faces or weighted inserts – at least not in this post.