Now that we’ve flipped the calendar page to the month of April, the focus of the golfing world turns to the most highly anticipated tournament of the year: The Masters. The Masters, famed for its colorful, blooming Azaleas, lush green grass and tall, whispering pine trees, provides proof to golfers in snow-bound parts of the country that spring has officially arrived!

If a customer goes shoe shopping, he or she is unlikely to purchase the first pair of shoes they see, especially without trying them on. How does this relate to golf? Master Club Fitter, Mike D’Orazio, compares buying golf clubs to other things we do in life, such as shoe shopping.

Since introducing its first golf shafts in 1995, Fujikura has been a Japanese powerhouse in providing leading edge technology for golfers of all skills. We just received another the latest Fujikura Tour-driven shaft designed to increase ball speed – the Ventus.

Now that the golf season is springing up all across the country, golf trips with family, business associates or your regular Saturday group will soon follow! The Cool Clubs staff got together and created a list of some Dos and Don’ts for your next golf trip.

Whenever PING delivers a new product, you can guarantee that their engineering team put in the hard work to make it innovative and improve performance. The new G410 drivers deliver just that.

Most putting strokes are inconsistent. Yet most putting technologies focus on improving alignment or the quality of roll. That’s all good, but there’s more help needed to help all of us improve our Putts Per Round and Putts Per GIR statistic, along with the newer Strokes Gained: Putting metric.

Fresh out of the gates we witnessed a few controversial stories within the golf industry and even more outlandish calls regarding the new USGA rules for 2019. From slow play squabbles to infuriated outbursts on the course, it’s safe to say 2019 has had quite the start in the golf world.

The new TaylorMade Spider X has an all new paint scheme on the top of the putter to aid players with their struggles with alignment. This gives the golfer more confidence and ease the stress of being able to perfectly align your putt on the green.

Callaway said that the Epic Flash would help increase golfers ball speeds and so far the numbers are in agreement! The Jailbreak technology debuted in this piece is said to be apart of what’s creating more distance in your ball flight with this product.

Cool Clubs and PGA National joined forces last fall, and the opening of our new club fitting facility has been a tropical, golfing dream come true. Not only are the hotel grounds famous for the four incredible golf courses it has to offer to its traveling golfers, but it is home to the Honda Classic PGA TOUR stop each year.

As we await all the new product releases following the 2019 PGA Merchandise Show, TaylorMade surprised us with the unveiling of its new M5 and M6 drivers which were released on February 1st. Unlike any driver that has come before it, both the M5 and M6 driver models were designed to reach the very edge of maximum legal limit for spring-like effect.

The modern game of golf was first recognized as a sport in 15th century Scotland. Players originally carried their clubs around bundled with twine or cord. The first club carrying bags became popular in the early 1900’s and were about the size of our current pencil bags. They were designed to carry a limited number of clubs and just a few accessories such as a few extra golf balls.