When your company culture is based on an unwavering passion for the game of golf, it’s extremely important to have the right kind of people working together towards a common goal. In this segment, get to know Emily Gilbreth – Cool Clubs staffer and Symetra Tour cardholder – and her opinions on the game, the importance of playing the right equipment and a few tidbits of advice for aspiring junior golfers who want to take their game to the next level.

Cool Clubs, the world’s custom clubfitting technology leader, announced today they have upgraded their industry-leading putter fitting studio to include TrackMan technology. The new technology integration will lead to increased accuracy in each putter fitting through enhanced visual feedback, ball-tracing technology, aim-bias identification, launch direction identification and loft/lie angles identification and correction.

If you’re on the fence about making the switch to graphite shafts in your irons because you’re worried they will negatively affect your swing path or what your playing partners might say about your new sticks, here are a few things that might help you feel a little better.

One of the most popular putter brands on TOUR just got a little better with the release the Odyssey Ten Putter line. Before we get ahead of ourselves, the “line” in this sense is 10 separate iterations of the Odyssey Ten – one putter with five different alignment options and two neck options (double-bend spud and slant-neck).

Big news out of Cool Clubs Scottsdale Headquarters came last week! Cool Clubs, the world’s custom clubfitting technology leader, announced the acquisition of custom clubfitting firm Hot Stix based in Arizona. The acquisition involves all Hot Stix locations.

With all the different choices and brands of golf balls, and with an array of colors and features available, finding the right golf ball for your game can be like finding a needle in, well, a stack of needles. But if you’re looking for a great feeling and solid performing golf ball and you have a slower swing speed than the players you see bomb it down the fairway on the PGA TOUR, then the Callaway Supersoft Max might just be the one for you.

Here at Cool Clubs, each day we are driven by the passion to help others Play Better GolfSM and we apply that passion through industry leading tools, knowledge and expertise. We’re extremely proud of how we approach fitting and building clubs specifically to our customers’ unique swings and even more proud when we see data proving our process and leading to lower scores.

Titleist announced the launch of their new driver alternatives – the TSi1 and TSi4, both of which feature the same tech as the TSi2 and TSi3 models including the ATI face and all-titanium construction. The new models, however, aim to reach a segment of golfers often overlooked by manufacturers – the low-to-moderate swing speed players.

At Cool Clubs, we work with high handicaps, low handicaps, scratch players, hackers, juniors, TOUR professionals and everyone in between. And while the skill level of our customers varies wildly, there’s a common theme between just about everyone that walks through our doors – they have a favorite club in their bag, and they have a club they tend to leave in their bag.

Firmly within the game-improvement segment, but still flashy enough to warrant attention are the SIM2 Max and SIM2 Max OS irons from TaylorMade – both now available at a Cool Clubs location near you. Let’s dive right into some of the notable takeaways from the new line.

The Apex clan is back again with an upgraded flagship and two brand-new iterations of its latest iron line – all of which feature Callaway’s proprietary Flash Face Cup technology. Geared to the mid-to-high handicapper with plenty of room for the scratch player, the new Apex line ends its two-year innovation quest with a nice upgrade and is certainly worth looking at the next time you’re getting fit at your nearest Cool Clubs location.

TaylorMade has focused on good-looking products for years now and the SIM2 does not disappoint with a nice contrast between the carbon fiber and white which looks really nice. The weight of the club feels amazing and provides a totally connected feel throughout the golf swing.