The new Del Monte 7 blade from TaylorMade is grabbing the attention from TOUR pros and amateurs alike, and for a good reason. TaylorMade seemed to want to address a relatively small segment of the putter market – those who prefer face-balanced blades.

Today marks the 14th anniversary of Cool Clubs opening its doors in Scottsdale, Arizona – the flagship location and headquarters of the world’s largest independent clubfitting company. A lot has changed over that time, especially in the golf industry. Back when Cool Clubs first opened its doors in 2007, a few of the top-selling drivers […]

Physics and the game of golf go hand in hand – certainly much more than other sports. Sure, understanding acceleration and apex angle could help you become a better basketball player, but with defensive players actively trying to stop you as you drive to the basket, it’s better not to think about your arm and hand as a machine and just try to make the layup.

We’ve all been there before. The rain that gave you and your foursome anxiety all morning clears up just before your noon tee time. You step up to the first tee and rip your drive into the middle of the fairway. Life is good. But upon inspection of your perfect tee shot, you quickly realize you’ve stumbled upon one of golf’s dreaded unforced errors – the mud ball.

With all the recent mind-blowing technology added to the latest putters on the market, it’s easy to overlook a relatively low-tech component of the flat stick that might be adding strokes to your score. No, we’re not talking about low-torque graphite shafts, specialized milled faces or weighted inserts – at least not in this post.

The Cool Clubs mobile van is firing up the engine and hitting the road this summer on its annual journey to help you Play Better Golf. The 2021 itinerary includes seven stops in four states over 60 days – a 4,200-mile quest to fit players to equipment perfectly suited for their swing.

When your company culture is based on an unwavering passion for the game of golf, it’s extremely important to have the right kind of people working together towards a common goal. In this segment, get to know Emily Gilbreth – Cool Clubs staffer and Symetra Tour cardholder – and her opinions on the game, the importance of playing the right equipment and a few tidbits of advice for aspiring junior golfers who want to take their game to the next level.

Cool Clubs, the world’s custom clubfitting technology leader, announced today they have upgraded their industry-leading putter fitting studio to include TrackMan technology. The new technology integration will lead to increased accuracy in each putter fitting through enhanced visual feedback, ball-tracing technology, aim-bias identification, launch direction identification and loft/lie angles identification and correction.

If you’re on the fence about making the switch to graphite shafts in your irons because you’re worried they will negatively affect your swing path or what your playing partners might say about your new sticks, here are a few things that might help you feel a little better.

One of the most popular putter brands on TOUR just got a little better with the release the Odyssey Ten Putter line. Before we get ahead of ourselves, the “line” in this sense is 10 separate iterations of the Odyssey Ten – one putter with five different alignment options and two neck options (double-bend spud and slant-neck).

Big news out of Cool Clubs Scottsdale Headquarters came last week! Cool Clubs, the world’s custom clubfitting technology leader, announced the acquisition of custom clubfitting firm Hot Stix based in Arizona. The acquisition involves all Hot Stix locations.

With all the different choices and brands of golf balls, and with an array of colors and features available, finding the right golf ball for your game can be like finding a needle in, well, a stack of needles. But if you’re looking for a great feeling and solid performing golf ball and you have a slower swing speed than the players you see bomb it down the fairway on the PGA TOUR, then the Callaway Supersoft Max might just be the one for you.