The Apex clan is back again with an upgraded flagship and two brand-new iterations of its latest iron line – all of which feature Callaway’s proprietary Flash Face Cup technology. Geared to the mid-to-high handicapper with plenty of room for the scratch player, the new Apex line ends its two-year innovation quest with a nice upgrade and is certainly worth looking at the next time you’re getting fit at your nearest Cool Clubs location.

TaylorMade has focused on good-looking products for years now and the SIM2 does not disappoint with a nice contrast between the carbon fiber and white which looks really nice. The weight of the club feels amazing and provides a totally connected feel throughout the golf swing.

Callaway just released its new Epic driver line: Epic Speed, Epic Max and Epic Max LS which are now available for fittings at a Cool Clubs location near you. And keeping with a similar theme over the past few years, Callaway is begging to be noticed for one thing: speed.

Cool Clubs Master Fitters have had a few days to test the new PING G425 drivers. Here are a few takeaways from Scottsdale HQ after testing the new PING line in Cool Clubs fitting bays.

TaylorMade is back at it again with their new iteration of the ever-popular SIM – “Shape in Motion” – Driver line with the SIM2 now available for fittings at your nearest Cool Clubs location. TaylorMade claims to have completely rebuilt the driver from the ground up, and here we share some of the most noticeable changes from last year’s line as well as a few things they left alone.

PING’s new G425 driver line continues the brand’s efforts to produce stable and forgiving drivers, blending high MOI with shot-shaping features and the added bonus of keeping coveted ball speed on off-center hits. The three iterations of the G425 – G425 Max, G425 LST and G425 ST – each feature a pear-shaped, 8-1-1 titanium chassis and a thin forged T9S+ titanium face designed to broaden the sweet spot across a larger area.

The new Titleist TSi2 and TSi3 drivers are coming soon to a Cool Clubs location near you. Here’s what our Master Fitters have to say about the new line which has already found its way on the PGA TOUR.

Cool Clubs – the largest independent clubfitting organization in the world – announced today it has partnered with Arccos Golf to further enhance the world-class clubfitting experience clients receive. In conjunction with this partnership, Cool Clubs will designate Arccos as its Official On-Course Data Partner and will be named an Authorized Arccos Smart Fitter.

Some players have a hard time launching a 3 wood because it is the lowest lofted club we use off the turf. Consequently, putting a 4 wood or 5 wood in the bag makes more sense because the additional loft on those clubs helps the player launch it higher, get more spin, and subsequently get more distance than they would on a 3 wood.

We really love what TaylorMade did with the P•770s. They took their bestselling performance iron and bridged the gap between their tour inspired heads. And the new line does an excellent job maintaining appropriate levels of spin and launch for more skilled players while giving you that peace of mind that you don’t always get looking down at a blade.

The Mizuno JPX921 line is likely among the most underrated irons on the market right now. Mizuno – which always puts look and feel at the top of its priorty list – maintains great all around performance with the JPX921 line and packed each clubhead full of new tech sure to make past skeptics do a double take.

GolfWRX – one of the world’s foremost authorities on golf equipment and instruction – published its “Closer Look” into the Best Drivers of 2020. Yes, everybody seems to be fixated on which driver produces the longest tee shots and how Bryson DeChambeau’s bomb-and-gouge approach to the game is changing the definition of a “drivable” par-4. But at Cool Clubs, we know the best driver is not based on how far a robot can hit it. The best driver isn’t even one driver.