Big news out of Cool Clubs Scottsdale Headquarters came last week! Cool Clubs, the world’s custom clubfitting technology leader, announced the acquisition of custom clubfitting firm Hot Stix based in Arizona. The acquisition involves all Hot Stix locations including the headquarters location in Fountain Hills, Arizona and satellite locations in Palo Alto, California, New York, New York and West Palm Beach, Florida.
“We’re very excited to welcome Hot Stix and its employees into the Cool Clubs family,” said Mark Timms, Cool Clubs CEO. “We believe Hot Stix is an excellent fit given our compatible company cultures, shared values and passion to help others Play Better GolfSM. While finalizing the transaction, we learned their work ethic mirrors our core operating principles. We’re thrilled and fortunate to benefit from the high quality clubfitting for which Hot Stix is known.”
What does that mean for Cool Clubs customers? For one, all Hot Stix locations will now offer Cool Clubs’ industry-leading technology, commitment to customer service and a passion to help Cool Clubs customers Play Better GolfSM. Two – for those players who love outdoor fittings – the integration of Cool Clubs mobile-fitting technology will get a step up, providing the extraordinary outdoor fitting services in more locations.
“Everyone has a preference on indoor vs. outdoor fittings,” continued Timms. “And for those players who feel more comfortable on green grass and seeing ball flight, we are thrilled to be able to offer our premier services at additional locations. It’s a win/win in a lot of ways.”
With this acquisition, Cool Clubs will now also have access to a considerably larger customer data pool which will help increase the size and scope of the world’s largest shaft database. Yeah, that’s at Cool Clubs. Hot Stix will continue to operate under their current name for the time being but will offer all customer-first and data-driven process for which Cool Clubs is known.
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