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Cool Clubs Master Fitters Essential in GolfWRX Driver Rankings

October 9, 2020 by Cool Clubs Editor

Just last month, GolfWRX – one of the world’s foremost authorities on golf equipment and instruction – published its “Closer Look” into the Best Drivers of 2020. Yes, everybody seems to be fixated on which driver produces the longest tee shots and how Bryson DeChambeau’s bomb-and-gouge approach to the game is changing the definition of a “drivable” par-4. But at Cool Clubs, we know the best driver is not based on how far a robot can hit it. The best driver isn’t even one driver. People aren’t robots and each golfer employs unique swing characteristics, strengths, weaknesses and perspective. Our friends at GolfWRX understand this as well, which is why they ask Cool Clubs Master Fitters for their expertise and knowledge when compiling their Best Drivers of 2020 List.

Two Cool Clubs Master Fitters Weigh In

Hear from two Cool Clubs Master Fitters on the process of selecting the best drivers of the year and what it means to be considered an expert in the clubfitting world.

“Obviously, we collect and interpret an extraordinary amount of Trackman data when we’re conducting our fittings and relaying that information to publications like GolfWRX, but we also listen to our clients and interpret their feelings about each driver as well,” said Sue O’Connor, Cool Clubs Master Fitter based in Scottsdale. “It’s fascinating to see different drivers reveal their strengths and playability for each individual’s unique swing. There are a lot of great drivers available, but it’s categorically impossible to put one single driver head or one single shaft on the top pedestal for everyone. Going through the testing and fitting process with each piece of equipment for hundreds of clients allows us find the ‘best’ driver for each person based not only on their swing speed, launch angle or other metrics, but also how the look and feel of each club impacts the player’s ability to hit it. If you hate the color of a driver, you’re not going to want to hit it well. Sometimes it can be that simple to eliminate that driver from the fitting process or ‘best driver’ contention.”

How GolfWRX Breaks Out the Driver Category

GolfWRX takes swing characteristics and player profiles into account when producing their lists and awards commendations for “Best Driver’ in four different categories:

  • Best driver for slower swing speeds <94 mph
  • Best driver for swing speeds 95-105 mph
  • Best driver for faster swing speeds 106+ mph
  • Best driver most forgiving/alternative options for slicers

Clare Cornelius, a Cool Clubs Master Fitter at the San Francisco location spoke about what it means to have her opinions and expertise held in such high regard from a leading industry journal.

“It’s always a pleasure to collaborate with others who share a common goal,” said Cornelius. “We want our customers to Play Better Golf, so we want to make sure they have the correct information throughout the fitting process. Sue and I believe we bring a unique perspective to clubfitting and embrace the opportunities presented by each individual and their swing. Whenever we pen articles about shafts, we learn a lot from our research and the data provided by Cool Clubs’ S3 Technology. Combine that proprietary data with our expertise and we have a lot of information to draw upon and share with GolfWRX and other publications.”

Whether you want to be like Bryson, or just pick up a few more yards off the tee and achieve a better fairways in regulation stat, why not start with a driver fitting at Cool Clubs? Click the button below to Play Better Golf.

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