Give Us a Call (888) 284-9292
Follow Us

Cool Clubs

Play Better Golf

  • Home
  • Services
    • Fitting
    • Mobile Fitting
    • Custom Club Production
    • Trade-In Service
  • About
    • Testimonials
    • FAQ
    • Videos
  • S3 Technology
  • Cool Clubs News
  • Contact
    • Locations
    • Gift Card
    • Careers
  • Book Online

Physics and Clubfitting – A Match Made in Golf Heaven

July 7, 2021 by Cool Clubs Editor

Physics and the game of golf go hand in hand – certainly much more than other sports. Sure, understanding acceleration and apex angle could help you become a better basketball player, but with defensive players actively trying to stop you as you drive to the basket, it’s better not to think about your arm and hand as a machine and just try to make the layup.

Physics in the golf swing comes down to a couple key parts including aerodynamics of the golf ball in flight, the fundamentals of striking the ball – or the golf swing itself – the generation of spin and a formula for shaping the ball. But at its core, the entire golf swing is about creating energy through movement and the ability to transfer that energy into the golf club. The more efficient or stable the energy transfer, the better the result. Optimum results are simply not about raw power or high swing speeds. That’s why the Master Fitters at Cool Clubs use industry leading, proprietary technology to fit customers to their specific swing, and not the shaft/club combination that leads to the highest speeds.d

From Geophysicist to Master Club Fitter

One of Cool Clubs’ Master Fitters, Sue O’Connor, knows there is a link between academic physics and building the best golf clubs on the planet through her rigorous study of, well, physics. After attending the Colorado School of Mines — one of the nation’s most prestigious engineering schools — she took a job with Mobil Oil (now ExxonMobil) as a geophysicist. O’Connor said her physics background prepared her for her role as a Cool Clubs Master Fitter.

“I can’t fathom what the oil industry is like now, but back then, it was a number of searches based on one-dimensional modeling – a lot of guess and check,” said O’Connor. “Physics in golf is much more fun! Spin and distance go hand-in-hand. Too much spin creates friction which reduces distance or creates undesirable ball trajectory. We try to use physics principles to maximize carry distance, total distance and create optimal ball flight – always to the player’s style and swing.”

The constant challenge of fitting the right clubs to the right people keeps O’Connor sharp and having fun on the job.

“The golf equipment industry is absolutely fascinating,” said O’Connor. “It’s fun to discover things and then prove them through data analytics. Every line of clubs that comes out, there’s something different about each one. You go from (manufacturer) generation one to generation two and you find out they’ve done something to make the best part of that club better than it was before. Part of the job is exploring and discovering. It’s part of the challenge and certainly part of the joy.”

At the end of the day for O’Connor, it’s about helping people Play Better Golf℠.

“I have the best job in the world,” said O’Connor. “It’s like Christmas every single day because people come to see us and they want to get better and we help them. The tools (golf clubs) we put in their hands help them get better. At its core, a golf club is just a hollow tube connected to a piece of metal, but each one is structured to do something different. It’s like putting together a jigsaw puzzle every day, but this puzzle helps people play better golf.”

O’Connor isn’t planning on hosting physics conventions anytime soon, but Cool Clubs customers can certainly plan to leave a fitting with a better understanding of the physics of the golf swing.


Even if You Don’t Love Physics
Let Cool Clubs Fitting Experts Help You Play Better Golf℠
Book a Fitting Today

Want to Improve Your Golf? Cool Clubs can help. Contact us today.

Book Now

Click Below for More Cool Clubs News

  • PING i525 Irons — Revolutionized Player-Distance Clubs with More Forgiveness and Speed.
    Cool Clubs News

    PING i525 Irons — Revolutionized Player-Distance Clubs with More Forgiveness and Speed.

    June 15, 2022
  • Cool Clubs Introduces New Golf Equipment Testing Metric – SpinLaunch℠
    Cool Clubs News

    Cool Clubs Introduces New Golf Equipment Testing Metric – SpinLaunch℠

    March 24, 2022
  • TaylorMade’s Stealth Irons for 2022 Now Available for Fittings at Cool Clubs
    Cool Clubs News

    TaylorMade’s Stealth Irons for 2022 Now Available for Fittings at Cool Clubs

    March 11, 2022
  • Mizuno Pro 223 and 225 Irons – Strong Performer, Often Overlooked
    Cool Clubs News

    Mizuno Pro 223 and 225 Irons – Strong Performer, Often Overlooked

    March 9, 2022
  • Callaway Rogue ST Drivers Available for Fittings at Cool Clubs
    Cool Clubs News

    Callaway Rogue ST Drivers Available for Fittings at Cool Clubs

    February 23, 2022
  • Cool Clubs Launches New World-Class Putter Fitting Studio at Scottsdale Flagship Location
    Cool Clubs News

    Cool Clubs Launches New World-Class Putter Fitting Studio at Scottsdale Flagship Location

    January 26, 2022
Thanks for signing up!

Sign up to stay in touch!

Get equipment news and updates delivered to your inbox.

By submitting this form, you are granting: Cool Clubs Golf, 7267 E. Adobe Dr. #115, Scottsdale, Arizona, 85255, United States, https://coolclubs.com permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy for details.) Emails are serviced by Constant Contact.

Winn Grips Aerotech Bettinardi Callaway Golf Cleveland Golf Golf Pride Grips Grip Master Iomic Grips Lamkin Grips Mitsubishi Rayon Mizuno Ping Taylor Made Titleist True Temper Shafts Track Man Pure Golf Shaft KBS Fujikura Graphite Design Golf Shafts PXG Accura Golf Shafts Fourteen Golf Clubs EPON Japan Forged Nippon Shafts No1 Grips Pure Grips SpainC-Thru Grips Super Stroke Grips
Cool Clubs Logo
Follow Us

© Cool Clubs 2022 | All rights reserved | 7267 E. Adobe Dr. Suite 115, Scottsdale, AZ 85255 | Privacy Policy

 

Copyright © 2022 · Cool Clubs on Genesis Framework · WordPress · Log in