Here’s a New Concept in Driver Design – With a Twist
In the roughly six months since TaylorMade introduced its M3 and M4 line of drivers with Twist Face technology, professional players using the new drivers racked up 10 victories across the PGA TOUR and European Tour including Francesco Molinari, who most recently won The Open Championship at Carnoustie using an M4 Twist Face driver. It’s certainly an impressive performance for the new club head technology – which diverges from more than 100 years of traditional golf club design – and lends credibility to the new testing tactics at TaylorMade that focus on human patterns of mishits, not the perfection of swing robots.
The biggest difference between the Twist Face and the more traditional modern driver design is the bulge and roll properties of the clubface – which refer to the curvature of the face in both the heel-to-toe and top-to-bottom directions – seeking to reduce off-center hits, and lower spin rates for strikes off the sweet spot.
In simple terms, the Twist Face technology aims to create more consistency off the tee and reduce loss of distance commonly associated with mishits while helping to move errant shots back into the fairway. And, oh by the way, nine of the top 12 players on the Official World Golf Rankings are playing a driver with Twist Face. Just something to think about.
The TaylorMade Twist Face line-up includes both an M3 and an M4 version, much as TaylorMade offered the M1 and M2 versions of its previous driver configurations.
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