The Cool Clubs mobile fitting van is back at Scottsdale HQ after a long tour around the country helping players Play Better Golf. The Cool Clubs mobile van tour began in Kansas before moving on to Iowa, Montana, and finally down south into Colorado, fitting more than 150 players. One common theme emerged from this most recent road trip – mobile fitting programs enhance the golf club experience.
One golf professional in particular did an excellent job of explaining how the Cool Clubs mobile fitting van adds value to his club’s guest experience. We sat down with Matt Schalk, general manager of Colorado National Golf Club to understand how important mobile fitting is to him and his guests.
“I’ve been a golf professional since 1998 and one thing we’ve always been focused on is doing everything we can to help people play better,” said Schalk. “It’s all about the golfer and how we can make them better, and if they have clubs fitted and assembled by Cool Clubs, they are going to enjoy the game more. Our guests look forward to it every single year.”
What Makes Cool Clubs Special?
Schalk went on to explain the importance of attention to detail provided by Cool Clubs, especially in comparison to the other choices in club fitting.
“It’s the expertise, data collection and tools that makes Cool Clubs the premier club fitter in the country,” said Schalk. “In a lot of ways, it’s very similar to an instruction session. We know when our guests leave after a fitting with Cool Clubs, they’re going to be able to play better golf.”
Outside of the fitting process, Schalk spoke about the Cool Clubs building process and how it stands apart from competitors.
“I’ve seen it before. One of my guests goes somewhere, goes through a fitting, gets the specs, orders the clubs and they come to their home all screwed up. That doesn’t happen at Cool Clubs,” said Schalk. “Instead of just slathering the clubs together, the Cool Clubs builders take pride in their work. They check and double check and make absolutely sure every club they build is to the exact specs, without exception. That’s the difference between Cool Clubs and the other guys. Pride.”
Golf Club GM Advice
Schalk has some advice for other club GMs out there throughout the country – take advantage of Cool Clubs services.
“It goes back to what we’re trying to do as club operators,” said Schalk “We’re trying to build customer loyalty and the way we do that is by providing products, knowledge and experiences to our guests that will improve their games. Having Cool Clubs on location not only improves our guests’ games, but beyond that, it helps bring loyalty to my facility because I’m the one who helped them play better golf.”
One final thought from Mr. Schalk.
“If you love golf and you want to be better, you have to try Cool Clubs.”
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