Updated Privacy Policy

Last updated August 17, 2026 (the “Last Updated Date”)

This Privacy Policy (as amended from time to time, “Policy” or “Privacy Policy”) explains how Worldwide Golf Cool Clubs LLC and our subsidiaries and affiliates (collectively, “Cool Clubs,” “Company,” “we,” “us,” or “our”) collect, use, disclose, and otherwise process information about you when you access or use our websites or mobile applications that link to this Policy; shop in our stores; attend our events, outings, or trips; participate in our trade-in program, rewards programs or any sweepstakes, contests or promotions; or otherwise interact with us (collectively, the “Services”).

This Privacy Policy may be updated from time to time with or without notice to you. Please check back periodically for the latest updates and changes. If we make material changes, we may provide you with a more prominent notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review this Policy whenever you access our Services, or otherwise interact with us to stay informed about our latest information practices and the choices available to you. You understand and acknowledge that your continued use of the Services after the Last Updated Date means that we will process your information in accordance with the updated Policy. Except to the extent we receive your authorization, or as permitted or required by applicable law, we will handle your information in accordance with the terms of the Policy in effect at the time of the collection.

This Policy is incorporated into and subject to the Terms of Use & Service.

1. COLLECTION OF INFORMATION
2. COOKIES AND WEB TECHNOLOGIES
3. HOW WE USE YOUR INFORMATION
4. DISCLOSURE OF INFORMATION
5. YOUR RIGHTS AND CHOICES
6. EXTERNAL LINKS AND THIRD-PARTY INTEGRATIONS
7. HOW LONG WE RETAIN YOUR INFORMATION
8. HOW WE PROTECT THE INFORMATION THAT WE COLLECT
9. CHILDREN’S PRIVACY
10. TRANSFER OF INFORMATION TO THE U.S. AND OTHER COUNTRIES
11. CALIFORNIA PRIVACY NOTICE
12. CONTACT US

As set forth below, we collect the following Personal Information about you. We use this information to operate the Websites and Services, carry out our business, comply with laws, and for other purposes described in this Policy.

Information You Voluntarily Provide

We collect Personal Information that you provide when you interact with us, including when you register; contact us, Talk to an Expert, or request information; subscribe to our newsletter, promotional emails and texts, or job postings; book a fitting; purchase gift cards; participate in our trade-in program; place an order; participate in or co-host an event, promotion or survey; apply to become a wholesale member; post content on the Websites; use our Store Locator, use any of the other interactive portions of our Websites, or use our Services.

The Personal Information we collect may include, without limitation:

• Contact information and identifiers such as name, billing address, shipping address, e-mail address, telephone number, password, and username for registration
• Billing information, financial and payment related information, such as credit card number and expiration date, financial account number and other information located on checks
• Driver’s license number
• Age, gender
• Personal interests, birthday
• Information about a third party you provide when we ship an order
• A record of your product interests and purchases; fitting data
• Information you post in a public space on our site (e.g., feedback or reviews about our products, photos, videos, and profile information); reviews and ratings
• Information you provide when you contact us
• Your geolocation or precise geolocation (if you opt in)

When you apply for a job, including through our careers page, we collect your name, email address, phone number, whether you are authorized to work in the US, your recent employer and job title, and other information you submit in your application, CV, resume, or related documents.

You can always limit the information you provide to us, but if you choose not to provide certain requested information, you may be unable to access some of the functionality, offers, or content on or available through the Websites or Services.

Information We Collect Passively or Automatically

Any time you visit our Websites, we or third parties may collect certain information, including without limitation:

• The means you use to access our Websites
• The precise location of your device or information about your approximate location each time you access our Websites or Services, in accordance with your device permissions
• Your Internet Protocol (IP) address or other unique identifier of your computer, cell phone, or other device used to access our Websites
• Browser information and reference site domain name when you visit any Website
• Device identifier
• Session data (e.g., products you recently viewed, shopping cart, browsing history, date, and time)
• User ID
• How you use and navigate around our Websites and related information

Some of our e-mail communications to you may include a “click-through URL” linked to a particular page on a Website. By clicking on one of these URLs, you will automatically enter our Websites and we may collect information related to the “click-through.” You can avoid having this information collected by not clicking on URL links in our e-mail communications.

We may collect your email address via cookies and pixels on the Website through the use of trusted third party partners. These partners may combine your email information with other information they have access to (e.g., a mailing address) so that we may serve relevant marketing offers to you via direct mail. If you do not want us to collect information about you, please contact us to opt out here. Please also see state-specific rights to opt out the processing of your Personal Information for Sales or Targeted Advertising in section 17, below.

For more information on automatic collection, please see Section 2 on Cookies.

Information from Third Parties

If you create an account or access our Services using credentials from a third-party social media platform (such as Facebook), we have access to certain information from that platform, such as your name, email address, friends list, and public profile information, in accordance with the authorization procedures determined by that platform.

We may obtain information from third parties including affiliates, business partners and vendors regarding your contact information, preferences, interests, and opinions. We may also obtain your purchase history and interactions from our affiliates.

If you apply for certain co-branded financial products, we receive certain information from the financial institution we partner with, including whether your application was approved or denied, account closure information, and aggregated information about your transactional history.

When you visit our websites, log in, register, or open an email, our online data partners or vendors may use cookies, ad beacons, and similar technologies to associate these activities with information they or others have about you, including your email address or mailing address and share it with us.

Information We Infer or Derive About You

We may use or combine Personal Information that you provide, that we collect automatically, or that we obtain from other sources to derive or infer additional Personal Information about you. For example, we may infer that you are looking to purchase new golf equipment based on your website browsing behavior and past purchases, or we may use your IP address and other information to estimate your general or precise location.

Our Services use web technologies to collect and store certain information when you visit or use the Services, including when you open emails or other communications we send you and click on links we offer through the Services. These technologies may include cookies, pixels, APIs, software development kits, scripts, and similar technologies (together, “Cookies”).

These Cookies automatically collect the information identified in Section 1 “Collection of Information” as information we collect automatically, such as information about your device, browser, IP address, browsing history, and interactions with our Services. These Cookies may also gather information like your clicks and cursor movements, webpages visited, and replays of your visit to the Services. Some Cookies are placed by us (i.e., first-party cookies) and others are placed by third parties, such as our vendors and advertising partners (i.e., third-party cookies).

We use the following Cookies on our Services:

• Strictly Necessary/Essential Cookies: These Cookies are essential to the basic operation of our Services. They help identify you when you sign in, remember the information you input in an online form or shopping cart, enable you to navigate around our Services, use its features, or provide you with services you have requested. Without these cookies, we may be unable to provide the Services or certain features.

• Performance/Analytics Cookies: These Cookies gather information on your use of our Services. For example, they help tell us how you interact with the Services so we can improve them and determine whether the Services are working properly.

• Functionality/Personalization Cookies: These Cookies help save information you have entered so the Services can recognize you, remember your username, remember your choices such as font size and color or language, or personalize the Services’ content when you return.

• Advertising/Targeting Cookies: These Cookies help us provide relevant advertising to you, measure its effectiveness, or limit the number of times you have seen it. They may record your visit to our Services including the links you follow to other sites so we and other advertisers can tailor advertising to your interests.

Our Services may also implement the following:

• Google Analytics. Our websites use Google tools to help us analyze utilization of the website, track users, help with remarketing, audience or customer match, and serve targeted advertisements. The tools we use include Google Analytics, Google AdWords, Google Data Studio, Google Audience Manager, Google Tag Manager, and other similar Google tools. These tools collect user information (e.g., IP address, browser, device type, OS, location), website traffic information, content information (e.g., page views), goal completion (e.g., completion of certain actions on the website such as making a purchase), and e-commerce information (e.g., average order value, product views).

• Email/Direct Mail Partner Tags. When you visit our Services, including through registration or opening an email, our data partners or vendors may use Cookies to associate these activities with information they or others have about you, including your email address or home address. We (or vendors/service providers on our behalf) may then send communications and marketing to these email addresses or your home address.
  • To opt out of receiving email or direct mail marketing, follow unsubscribe instructions in our emails or contact us at: info@coolclubs.com.
  • You may opt-out of our data partners’ database used to provide the above-mentioned service by visiting https://app.retention.com/optout.
  • As described in this Policy, certain laws may permit you to opt out of the “sale” or “sharing/processing” of your information for targeted advertising purposes. You can exercise your choice through the Your Privacy Choices on our websites.

Exercising Choice. Most browsers will allow you to block or refuse cookies. However, you may need to adjust your preferences manually each time you visit a site. You may also manage cookie preferences by clicking the “Your Privacy Choices” link on our websites. Please note that if you block certain cookies, some of the services and functionalities of our websites may not work and you may be required to re-enter any user IDs and passwords more frequently. See Section 7 for additional information regarding your choices.

You can find more information on managing cookies at the following links:

Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

We may use your information in the following ways:

• Communicating with you, including responding to your comments, questions, and requests for information, providing updates regarding our products and services, and sending marketing and promotional messages.
• Providing customer service.
• Providing and delivering products and services and processing your payments, transactions, and returns.
• Managing your account and hosting forums and interactive areas of our Services.
• Providing technical support (including to debug and troubleshoot).
• Engaging in advertising, promotional, and marketing activities, including personalizing your experiences with the Services.
• Planning or hosting events on our behalf and sending communications about Cool Clubs.
• Administering contests, promotions, sweepstakes, and gift card services.
• For legal purposes, such as to verify or enforce compliance with the Terms of Use & Service and other contracts you may have with us, to respond to or defend legal claims, to comply with applicable laws, and protect our rights and the rights of others.
• Conducting research and development and monitoring and analyzing trends, usage, and activities relating to the Services.
• To administer our business.
• For security purposes, such as preventing, detecting, and investigating fraud and other suspected illegal activities and protecting the rights, property, security, and safety of Cool Clubs and others.
• Evaluating or conducting a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.
• Fulfilling any other purpose for which you provide it.

We may disclose your Personal Information to:

• Our related entities, subsidiaries, or affiliates.
• Service providers and contractors who collect or process information on our behalf to provide us with specific services, such as payment processors, shipping agents, and product fulfillment vendors. These vendors are not authorized to use or disclose Personal Information you provide to us on or through any Service for any purpose other than to perform the services designated by us.
• Marketing companies that assist us with creating marketing profiles, delivering targeted ads, etc.
• Business partners (e.g., as part of promotions or events).
• Manufacturers and others related to warranty coverage.
• Professional advisors (e.g., lawyers, accountants, auditors, bankers, insurers, etc.).
• Social networks.
• Other parties when required by law or as necessary to protect our users and Services, including as we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or security of the Services, our employees agents or users, or to comply with applicable law or legal process, including responding to requests from public and government authorities.
• Other parties in connection with a merger or sale involving all or part of our Services or as part of a corporate reorganization, stock sale, or other change of control. Information that we have collected about you may be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets.

We disclose this information to these entities for any of the purposes as disclosed in the “Disclosure of Information” section above. We will also disclose your Personal Information to third parties at your direction.

Unsubscribe. You may opt out of receiving future promotional emails including marketing emails from us at any time. You can click on the “unsubscribe” hyperlink contained in promotional emails we send you. You may also contact our team at  info@coolclubs.com. If you opt out of receiving promotional communications, we may still send you non-promotional/transactional emails, such as emails about your purchases, account verification, legal notices, or as otherwise consistent with applicable law.

Location Information. The settings of your Internet browser or mobile device may allow you to stop sharing your precise location with Cool Clubs or others.

Google Analytics Opt-Out Browser Add On. If you want to opt out of the use of Google Analytics under certain circumstances, download and install the add-on for your web browser. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Safari, Firefox, and Microsoft Edge. In order to function, the opt-out add-on must be able to load and execute properly on your browser. Learn more about the opt-out and how to properly install the browser add-on HERE. You can also visit the following URL to learn more about how to manage Google’s use of your user analytics. https://tools.google.com/dlpage/gaoptout

You can learn more about other choices regarding opting out of the collection and use of certain information for serving you interest-based advertising by clicking the following links:

•  The Network Advertising Initiative’s  “How to Opt Out” webpage: http://www.networkadvertising.org/choices/
•  The Digital Advertising Alliance’s opt-out platform: http://optout.aboutads.info/?c=2&lang=EN

Other State Privacy Rights

Depending on your state of residence (such as residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia), you may have additional rights concerning your information. Depending on your jurisdiction, you may request that we:

• Provide you with access to and/or a copy of certain personal information we hold about you;
• Correct inaccurate information that we have about you;
• Delete certain personal information we have collected from you; and/or
• Provide information about financial incentives that we offer to you, if any.

California and Oregon residents can also request information about the categories of personal information we collect, disclose, or sell or share about you.

California residents can request the categories of sources of such personal information, the business or commercial purpose for collecting or selling or sharing your personal information, and the categories of third parties to whom we disclose personal information. Such information is also set forth in this Privacy Policy.

Minnesota, Oregon, and Rhode Island residents can request a list of the specific third parties, other than natural persons, to which we have disclosed personal information.

To exercise your rights, please use this webform or email us at DSAR@wgs.com. We may need to ask for additional information to verify your request before fulfilling your request. If we are unable to verify your identity, we may be unable to respond to your requests. You may also correct your account information by logging into your online account and updating your information or by emailing us at DSAR@wgs.com.

You may be able to designate an authorized agent to make certain requests on your behalf in certain locations. In order for us to verify an agent, you must provide the authorized agent with signed, written permission to make such requests or power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request as permitted by applicable law.

Please note that certain information may be exempt from such requests under applicable law. For example, we may retain certain information for legal compliance and to secure the Services. We may need to retain certain information to provide the Services to you. If you ask us to delete it, you may no longer be able to use the Services.

You also have the right not to be discriminated or retaliated against (as provided for in applicable law) for exercising your rights.

Depending on applicable law, you may have the right to appeal our decision to deny your request, if applicable. We will provide information about how to exercise that right in our response denying the request. 

Opt Out of Sale, Sharing, Targeted Advertising 

As discussed in the “Cookies and Web Technologies” section of this Policy, we use Cookies that process your information for targeted advertising purposes. This may be considered a “sale,” “sharing,” or use of your information for “targeted advertising” as defined under applicable privacy laws. Depending on your jurisdiction, you may have the right to opt out of the use of information for this purpose. To opt out of such “sales,” “sharing,” and “targeted advertising,” please click the “Your Privacy Choices” link in the footer of our website.

We also respond to legally recognized browser-based opt-out signals, such as the Global Privacy Control (if you use a browser or browser extension that supports such a signal). You will need to also opt-out on your other browsers and devices. Cookie-enabled opt-out signals may no longer be effective if you block or clear Cookies.

We may also disclose personal information to third parties to serve you with personalized advertising on our partners’ websites, like social media sites, or to send you email or direct mail that may be of interest to you. This activity may also be considered “selling,” “sharing,” or processing your personal information for targeted advertising purposes. To opt out of non-Cookie based sales and sharing, please use our webform here.

The Services may contain links to third-party websites or resources for your informational purposes only. We may also provide links to third-party integrations. Third-party integrations are websites or platforms that synchronize with our websites to provide you with additional functionality, tools, or services such as maps, sending requested information, etc. You acknowledge that we are not responsible for the availability of third-party sites, resources, or integrations (together, “Third-Party Sites”) and do not endorse and are not responsible or liable for any content, advertising, goods, services, or other materials on, available through, or provided by such sites, resources, or integrations. We are not responsible for the privacy or other practices of such Third-Party Sites and cannot guarantee the security of information that you provide, or that is collected by, such Third-Party Sites.  We encourage you to review the privacy policies and terms and conditions of any site you visit via a link from our Services.

Social Media Widgets and Embedded Content. Our Services may include social media features, such as the Facebook, Instagram, TikTok, LinkedIn, YouTube, and X (formerly Twitter) widgets or embedded content (e.g., videos). Your interactions with these features are governed by the privacy policies of the companies that provide them.

We retain your information for as long as necessary, including to provide you with products and services and while you have an open account with us. We may retain your information for longer if it is necessary to comply with our legal or reporting obligations, resolve disputes, collect fees, etc., or as permitted or required by applicable law. The purposes for which we process information (as well as the other factors listed above) may dictate different retention periods for the same types of information. For example, we retain your email address as an authentication credential (where applicable) as long as you have an account with us and an additional period of time after that for our legitimate interests and for our fraud and legal compliance purposes. If you opt out of promotional emails, we maintain your email on our suppression list for an extended time to comply with your request. We may also retain your information in a deidentified or aggregated form so that it can no longer be associated with you.

To determine the appropriate retention period for your Personal Information, we consider various factors such as the amount, nature, and sensitivity of your information, the potential risk of unauthorized access, use, or disclosure, the purposes for which we process your information, and applicable legal requirements.

The security of the information we collect about you is of the utmost importance to us and we take appropriate and reasonable measures to ensure that protection.

Unfortunately, no data transmission over the Internet or any wireless network is 100% secure. As a result, while we strive to take reasonable measures to protect your information, we cannot ensure, guarantee, or warrant the security of any information you transmit, and you do so at your own risk.

Passwords. The information record created through your registration with our Services can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to anyone.

Public Forums. Our Services may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your information in these areas.

Our Services are not intended for children under 18 years of age.  We do not knowingly collect information from children under 18 and do not intentionally permit anyone under age 18 to provide any information through the Services. If you are under 18, do not use or provide any information on our Services. If you believe we might have any information from or about a child under 18, please contact us at DSAR@wgs.com. If we learn we have collected or received Personal Information from a child under 18, we will delete that information.

We are primarily based in the United States and generally process and store the information we collect in the United States. However, in certain circumstances, your personal information may be transferred to and processed or stored in locations outside the United States. Whether stored in the United States or elsewhere, we take steps to ensure that your information is subject to reasonable and appropriate safeguards.

The following CCPA section supplements this Policy to disclose information about our data processing practices as required by the California Consumer Privacy Act of 2018, as amended (“CCPA”). This CCPA Section applies solely to individuals who are residents of the State of California (“Consumers” or “you”).

The following chart includes the categories of Personal Information we may collect or have collected about California residents and, for each type of Personal Information collected, the categories of third parties to whom we may or have disclosed, Sold, or Shared that Personal Information in the preceding twelve (12) months.

Under the CCPA, Sell means disclosing Personal Information for monetary or other valuable consideration. Share means disclosing your information for purposes of Cross Contextual Behavioral Advertising regardless of consideration.

Please note that Personal Information does not include:

•  Publicly available information from government records.
•  Deidentified or aggregated Consumer information.
•  Information expressly excluded from the CCPA’s scope.

Financial Incentives (California and Colorado Consumers)

From time to time, we may offer coupons, discounts, rewards, and other promotions, whether online or in stores, in exchange for you enrolling in certain rewards programs, or by signing up for email updates, electronic newsletter delivery, or other promotional communications we may send you (collectively, “Incentive Programs”). No purchase is necessary to participate in an Incentive Program; however, we provide you an opportunity to receive financial rewards in exchange for you providing certain Personal Information. We use that information in accordance with our Privacy Policy. For example, we may collect your name and email address.  All Incentive Programs are provided to you in exchange for the value of your Personal Information to us.

We use the Personal Information we collect from the Incentive Programs for lead capture, marketing (including targeted advertising), and research. The financial incentive we provide in exchange for your Personal Information (e.g., rewards points and rewards gift cards) is reasonably related to the value of your Personal Information to us. We calculate this value by determining the approximate return on purchases, the expenses involved in providing the rewards, and the expenses involved in offering and administering these activities and opportunities. You must opt in to participate in an Incentive Program.  You can withdraw from an Incentive Program at any time by contacting us via email at info@coolclubs.com.

Your Consumer Rights and How to Exercise Them

The CCPA provides California Consumers with the following rights, subject to certain exceptions:

The Right to Opt Out of the Sale or Sharing of Your Personal Information.

In certain circumstances, we Sell or Share your Personal Information. To Opt Out of the Sale or Sharing of your Personal Information, please click the “Your Privacy Choices” link in the footer of our websites. For certain types of information disclosures that are not cookie-based Sales or Shares, you can submit a request using our online webform.

The Services recognize and process opt-out preference signals as required under applicable law, such as Global Privacy Control, that indicate your intent to opt out of the Sale or Sharing of your Personal Information.

We do not have actual knowledge that we have Sold or Shared the Personal Information of Consumers under the age of 16 years.

Right to Know. You have the right to request that we disclose the following to you:

• The categories of Personal Information we have collected about you.
• The categories of sources from which the Personal Information was collected.
• The business or commercial purpose for collecting, Selling, or Sharing Personal Information.
• The categories of Personal Information we disclosed, Sold, or Shared for a business purpose.
• The categories of third parties we disclosed, Sold, or Shared Personal Information to, by the category of Personal Information.
• The specific pieces of Personal Information we collected about you.

Much of this information is also included in this California Privacy Notice.

Right to Request Correction of Your Personal Information. You have the right to request that we correct any inaccurate Personal Information we maintain about you.

Right To Request Deletion of Your Personal Information. You have the right to request that we delete Personal Information we collected or maintain about you.

To submit a California Consumer Rights request to Know, Delete, Correct, or withdraw Consent, please

•  Click  HERE to be taken to an online request submission form.

•  Visit our stores to complete a paper form, which can be requested at the front desk.
•  Call our toll-free line at 1-888-284-9292.

We will not discriminate or retaliate against you for exercising any of your CCPA rights.

Sensitive Personal Information.

The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes.  The only sensitive personal information we collect is (1) username and password, (2) driver’s licenses, and (3) precise geolocation information, and we only use or disclose this information for business purposes for which you cannot opt out under the CCPA.

Shine the Light Law. California’s Shine the Light Law (CA Civil Code § 1798.83) allows residents to request a list of all the third parties to which we have disclosed certain “personal information” (as defined by California’s Shine the Light law) during the preceding year where the business knows or reasonably should know that the third parties used the personal data for those third parties’ “direct marketing purposes.” Direct marketing purposes means “the use of personal data to solicit or induce a purchase, rental, lease, or exchange of products, goods, property, or services directly to individuals by means of the mail, telephone, or electronic mail for their personal, family, or household purposes.” However, a business is not required to provide this information where it adopts and discloses, in its privacy policy, a policy of not disclosing “personal data” to third parties for their “direct marketing purposes” 1) unless the resident first affirmatively agrees or 2) if the resident has exercised an option that prevents that information from being disclosed. We maintain such a policy and thus are not required to provide this information. To opt out of activities that are considered “sales” or “sharing” under California law, please see the “The Right to Opt Out of the Sale or Sharing of Your Personal Information” section above.

If you have questions concerning this Privacy Policy or the practices of the websites, you may contact us.

By Email:
DSAR@wgs.com:

By Mail:
Worldwide Golf Cool Clubs LLC
ATTN: Legal Department – Privacy Policy
4800 Hampden Lane, Suite 900
Bethesda, MD 20814