Play Better Golf

Link to Cool Clubs Japan web site
Link to Cool Clubs USA headquarters site

What we do and how we do it?


Cool Clubs’ fits and builds custom golf clubs tailored to your game to a tour standard.


We do this without compromise and set the standard for club fitting and building.


We can give you the best performing clubs whatever your budget and skill level.


Golf Channel visits Cool Clubs


Kenny Perry, Tom Lehman explain how important it is to get fitted for your golf equipment.


Mark Timms CEO Cool Clubs explains what we do for all of our customers so that they enjoy the game of golf more and "PLAY BETTER GOLF"



Who is Cool Clubs?


Cool Clubs are the largest independent club fitting organization in the world.  We have 16 sites in six countries with more sites in more countries planned for 2015.  Cool Clubs are not affiliated with any club manufacturer which means we fit our clients with the equipment that performs best for them.  This performance based fitting allows you to  "Play Better Golf".


Unlike anyone else, all the equipment we fit is tested in-house using Cool Clubs developed software and testing equipment.  Because we do not rely on each manufacturer's internal testing we know exactly how each club component performs against all other manufacturers.


The results of this testing determine what we use for our performance fittings.

Why use Cool Clubs?


Cool Clubs' objective is to improve a golfer’s performance from the tee to the green.  We deliver on this by using proprietary diagnostic software, technology and club building expertise exclusive to Cool Clubs.


We fit and build your clubs independently of club manufacturers so we build the clubs best suited to you and your game.


All of our fittings include an initial indoor assessment followed by an extensive indoor or outdoor fitting session.  This is necessary in order to accurately judge your swing characteristics.


What do we do?


Cool Clubs does three things very well.  We fit clubs, build clubs and repair clubs to a tour standard without compromise.


Cool Clubs clients come from all walks of life, all ages, all swing characteristics and all handicaps but have one thing in common.  They love golf and they want the best fitted and built equipment available anywhere.


This gives our Cool Clubs clients the best experience on the course and allows them to “Play Better Golf”.


We have fitting studios across the USA and in Australia, United Kingdom  and Japan.  In the United States our Headquarters is located in Scottsdale, Arizona



How do we do it?


A Cool Clubs fitting is different to any club or putter fitting you have ever had.  Our fittings are based on four components:

  • Equipment – Over 10,000 club and head combinations independently assessed by Cool Clubs to deliver the best performance from your clubs.
  • Software – In-house developed software that guarantees the right club is put in your hand for your swing.
  • TrackMan™ – Gives us all the characteristics of your swing.  All our club fittings have an indoor/outdoor based component to ensure we have the real numbers that represent your swing.
  • Experience – Cool Clubs virtually invented the analytical approach to club fitting over 20 years ago.  Our fitters are all world class and do nothing but fit clubs.


No other fitting can give you the results we give because of our objective, evidence based approach to fitting clubs in combination with our experience and dedication to what we do.


This approach extends to a Cool Clubs putter fitting. We have developed an eight camera putter fitting studio in combination with V1 software that allows us to fit you with the correct putter like no other.

How our clubs are built differently?


Cool Clubs builds all clubs in-house in a state-of-the-art facility.  This allows us to provide clubs built with the care and quality to realize the benefits predicted by our fittings.


From small details like ensuring all our measuring equipment around the world is calibrated the same every morning.  This means when we talk about a loft, lie or shaft characteristics with Scottsdale or Tokyo we know it will be reproduced on their equipment.  Or building our clubs in a clean dust-free environment with the highest quality standards in the industry.


To large details like building our own state-of-the-art shaft analysis machine S3 which allows all new shafts to be automatically checked and analysed for conformance to specifications over 100,000 measurements per shaft.  Only those that pass make it into our builds.


Because of these exacting methodologies, no other company can build as consistently or accurately, and provide their clients with the long term support Cool Clubs does.


The care we take building clubs is also applied to our repairs to guarantee your clubs are returned to health and provide a long life.




Scottsdale AZ

Dallas TX

Irvine CA

Atlanta GA

NY Herald Square

San Francisco CA

Chicago IL

Stamford CT

NY Park Avenue

Wellington FL



Minato-ku Tokyo

Meguro-ku Tokyo



Sanctuary Cove



Precision Golf Limited

West Byfleet

Canada - Modern Golf


HQ - Mississuaga ON

Hornby ON

Surrey BC



NB Power Golf SA DE CV

Lomas De Sotelo



27, Seolleung-ro 127-gil, Gangnam-gu, Seoul, Korea


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