Technology That Works for Amateurs and Professionals
Cool Clubs builds all clubs in-house in a clean, dust-free state-of-the-art facility in accordance with the highest quality standards in the industry. This allows us to provide golf clubs built with care and attention to detail, ensuring players achieve the benefits predicted by our expert fitters.
All Cool Clubs measuring equipment located in each of our worldwide facilities is calibrated to exact specifications. This means when we talk about a loft, lie or shaft characteristic with any other Cool Clubs facility, we know the club will be custom built exactly as the local fitter has recommended to match the customer's need.
How Does Cool Clubs Compare, Match and Recommend Your Ideal Shaft? With Cool Clubs S3 Technology and Shaft Explorer
We pair the industry's most advanced shaft testing technology with Shaft Explorer's comprehensive database so that our fitters have a powerful combination of world-class tools.
Cool Clubs proprietary shaft testing machine, S3 (Shaft Simulation System) gives us more information about golf shafts than anyone has ever had, making Cool Clubs — and only Cool Clubs — the world leader in golf club shaft data collection and analysis. To ensure our measurements are exact, we built our own top-of-the-line shaft analysis machine, the S3, which allows all new shafts to be automatically checked and analyzed for conformance to specifications of over 100,000 measurements. Only those that pass make it into our builds.
The fully automated system operates as five machines in one, collecting more than 2,500 data points for each shaft it tests. It accomplishes this task in just under two and a half minutes and is the most accurate shaft measuring machine in the world. Cool Clubs has tested more than 13,000 shafts using S3 technology, resulting in nearly 33 million data points collected from every shaft manufacturer on the planet.
Four Key Characteristics Measured by S3 — How These Impact Your Golf Game.
Our advanced shaft database complements our proprietary fitting software by giving Cool Clubs fitters the tools and data needed to provide customers with unparalleled service and performance.
SHOP S3 PRODUCTS