About the Golf Industry’s Leading Custom Club Fitting Company.
Cool Clubs is the largest independent club fitting organization in the world.
We have sites all over the globe with plans for additional growth worldwide. Cool Clubs is not affiliated with any club manufacturer, which means we fit our clients with the equipment that performs best for them. This performance-based custom club fitting allows you to improve your golf.
We have fitting studios across the U.S., as well as in several other countries. In the United States, our headquarters is located in Scottsdale, Arizona.
Cool Clubs CEO
Mark Timms, founder and CEO of Cool Clubs, has been a golf enthusiast for most of his life. After playing competitively in college and graduating with a degree in finance, economics and computer science, he co-founded Custom Golf of Connecticut in 1990. At the time, it was one of the only custom club fitting companies in the country.
After a decade of success, he saw an opportunity to take his golf expertise to the next level. In 2000, he moved his family across the country to Scottsdale, AZ, and founded Hot Stix Golf.
Hot Stix Golf quickly became the “go to” spot to get fitted. The huge success led to Mark starting his first software and independent club testing company called Hot Stix Technologies in 2004. Before Mark left in 2006, the software technology was widely used by industry professionals to fit their clients into better performing equipment.
Using his 20+ previous years of experience, combined with the latest state-of-the-art technology, Mark set out to offer the ultimate experience in club fitting, founding Cool Clubs in July 2007. The new company quickly became a phenomenon with it’s unique, independent and unbiased approach to club fitting. Cool Clubs has expanded its reach worldwide and continues to grow more and more each day. Mark’s passion for the game, combined with his dedication to give all golfers access to the best equipment possible, has helped thousands of people “Play Better Golf.”