For Immediate Release

Cool Clubs and Sportsbox AI Announce Groundbreaking Partnership to Revolutionize Golf Club Fitting at Worldwide Golf Retail Stores

Santa Ana, CA – [Date] – Cool Clubs, a Worldwide Golf brand renowned for its innovative club-fitting technology, is excited to announce a groundbreaking partnership with Sportsbox AI, a leader in 3D motion analysis technology. The collaboration aims to revolutionize the golf club fitting experience at Worldwide Golf stores across the United States, bringing the most advanced and scientific fitting solutions to golfers.

Trailblazing Technology: The Future of Precision Golf Club Fitting
Sportsbox AI’s cutting-edge motion analysis technology will be integrated into Cool Clubs’ already robust fitting system. The new fitting system, “Cool Clubs Tech Fit”, will combine Cool Clubs’ extensive shaft and club research and testing data alongside its proprietary software with Sportsbox AI’s precise 3D motion capture and launch monitor data. The fusion with our industry-leading fitting personnel offers an experience that is state-of-the-art, unbiased, brand
agnostic and more accurate than ever before.

“We are thrilled to be partnering with Worldwide Golf to power the best, most scientific fitting experience to golfers at their stores,” said Jeehae Lee, CEO of Sportsbox AI. “Cool Clubs has been a leader in custom club fitting for decades and has technology and expertise that is trusted by the most experienced fitters and equipment manufacturers, and we are excited to be adding our motion analysis technology to elevate the fitting experience further.”

A Leap Forward in Club Fitting
Having worked on fitting technologies for more than 30 years, Mark Timms, the founder of Cool Clubs as well as the current Chief Creative Officer at Worldwide Golf, believes the use of 3D swing data represents the most significant leap since launch monitors became commercially viable more than 25 years ago. “AI’s effectiveness hinges on the quality of its data. With Sportsbox AI, we now have
comprehensive 3D swing data and launch monitor inputs,” he said. “Our research, robotic testing, and patented S3 Machine have built the most extensive independent shaft database, featuring over 5,000 shafts and 2 billion data points, as well as a club head database derived from thousands of robot swings at varying speeds and hit locations. Swing data was the missing piece of the puzzle, and Sportsbox AI’s technology will enable us to determine the best
clubs for different swing types.”

Future Rollout and Customer Benefits
The integration of Sportsbox AI’s technology will commence by the end of this year, starting with Cool Clubs locations and expanding to Worldwide Golf stores. The goal is to have the new technology available in many Worldwide Golf fitting locations by the end of 2025. “With the cutting-edge insights from Sportsbox AI and the fusion of our advanced algorithms, we’re revolutionizing the way we match golfers with the perfect shaft and head combination,” Timms said. “By rapidly sifting through our extensive shaft database with unmatched precision, our fitters can deliver faster, higher-quality fittings that elevate golfers’ game like never before.”

About Cool Clubs
Cool Clubs is a pioneer in custom golf club fitting and building, leveraging proprietary technologies and extensive data to provide golfers with the best possible equipment from the top brands. With a commitment to innovation and excellence, Cool Clubs serves a diverse clientele, from all levels of amateurs to over 150 PGA TOUR professionals, ensuring every player has the best fit and best built clubs to enhance their game. For more information, visit coolclubs.com.

About Sportsbox AI
Sportsbox AI is a leading innovator in sports performance analysis, leveraging cutting edge artificial intelligence technology to provide athletes and coaches with unparalleled insights into their performance. By transforming 2D videos into precise 3D motion data, Sportsbox AI empowers users to make data-driven decisions that enhance performance and reduce injury risk. Sportsbox’s mobile app, Sportsbox 3DGolf, and studio product, Sportsbox 3DStudio, are used by many of the best players and coaches in the world, including 2024 U.S. Open
Champion, Bryson DeChambeau. For more information, visit sportsbox.ai.

About Worldwide Golf
Worldwide Golf, a premier golf omnichannel retailer since 1963, operates over 90 stores across the United States and ecommerce website WorldwideGolf.com. Known for its exceptional customer service and an industry-leading 90-day, 100% satisfaction guarantee, Worldwide Golf is dedicated to offering the best club-fitting services globally. The retailer boasts one of the largest selections of golf equipment, apparel, and accessories. With a strong commitment to customer service and a passion for the sport that reverberates throughout the company, Worldwide Golf is a leader and innovator in the golf industry. For more information, visit worldwidegolf.com.

For media inquiries, please contact:

Scott Perry
VP of Strategic Marketing
sperry@wgs.com
Worldwide Golf

With Cool Clubs, those who improve…

With Cool Clubs, those who improve…